The entry received second place in the competition for the new Casino for Tampere Deck Arena hosted by Veikkaus Oy, the Finnish betting-agency monopoly. The aim of the competition was to seek out innovative solutions that generate completely new kinds of experiences and interiors for the casino customers to enjoy.

The competition entry was a preliminary concept for the customer experience, which stems from deep analysis and understanding of the business area, goals for responsibility, brand image, services, and customer segments as well as the overlaying digital services.

Our entry received the second price in the competition, with the work titled “Games & Hearbeats”.

The competition team: Toni Österlund, Sari Matikka, Jouni Leino, Kari Castrén and Vaula Norrena